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Post by account_disabled on Mar 4, 2024 9:08:19 GMT 1
Which go beyond the mere online presence but which strongly influence the relationship with the market and the positioning with respect to competitors: brand recognition ; evaluation of support services , for example social customer care activities; positioning in terms of values, benefits, distribution and pricing; perceived quality of the offer; corporate social responsibility . For this reason, it is necessary to set in motion a 360° monitoring.
And analysis process capable of providing operational Japan WhatsApp Number Data and segmented insights in order to profile the intervention. How to manage a brand's online reputation: Guidelines First of all, online reputation management must go through a careful upstream planning phase, based on 3 key questions: What are the business objectives I want to achieve? Clearly linking online listening actions to expected results is essential for deciding which aspects,
Themes and dimensions to keep under control. How do I want to decline my positioning ? In this case, it is necessary to focus the listening plan based on targets, platforms, themes and products, level of competitor penetration, reference market and consumption trends. Which KPIs will guide my project? Finally, it is necessary to select a few but well-defined indicators and metrics in order to be able to act continuously with the appropriate adjustments.
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